The EmporiumVictoria, Australia

The new Emporium Melbourne is a world-class retail environment that fuses fashion, culture, food and art. This premium retail destination houses 225 retail stores including international flagship brands, luxury stores, Australian designers and a premium cafe court spread across the building's 48,000 sq m.

Built on the site of the old Myer store in Lonsdale Street, Emporium Melbourne invites customers to step behind its iconic facade and into a unique retail experience that merges 21st century design with state of the art technology.

On such a large and long term development some of the key challenges that Norman Disney & Young (NDY) and the project team faced revolved around the evolution of the retail breakup within the building envelope. Initially, zones were set up with specific allowances for types of tenants, load profiles and physical provisions (i.e. for F&B tenant spaces, fashion tenants, electrical appliance retailers etc).

As the development took shape, the breakup of which tenants were located where shifted several times, resulting in types of tenancies moving as well as physical tenancy boundaries and even new tenancy spaces being introduced. Keeping up with these changes, and ensuring that the base building provisions were appropriately defined in the services design brief for each iteration of change, warranted that the final physically constructed space met the required provisions for each tenant. Extending from this Base Building role, NDY then worked closely, through Novion, with each of the 225 tenants to execute their individual tenancy designs ensuring compliance with the building systems as well as the physical branding requirements for each space.

The building boasts energy efficient and innovative design adopting latest technology including:

  • Integrated communications network (ICN) – replaces traditional building systems with a robust infrastructure that allows building systems, user systems and tenancy connectivity requirements to converge on a single platform for uniform control, monitoring and management
  • The use of passive cooling throughout parts of the mall with variable controls methodologies utilised
  • The integration of Fire Engineering solutions within the architecture to minimise visibility and maximise the available space for retail tenancy leasing.

Other Project Information:

Builder: Grocon
Architect: The Buchan Group
Project Manager: Codicote

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